Our story
Our founder lost his mom to cancer in 1990. When we set out to make The Warmfront™ Women’s model, we had two goals: Support cancer research and make the best women’s model we could.
For the design, we didn’t want to just “shrink it and pink it”. We consulted over 25 women riders to get feedback on sizing, colors, and measurements.
We calculated averages, min, max and median body measurements.
We hope you like it.