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Our latest podcast episode features the owner of Mercury Wheels. We talk about what led to starting a business, shutting down an apparently successful sales channel, and why you add rosemary to a gin and tonic.
Listen now on Soundcloud!
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We first heard about this book from Seth Godin on the Tim Ferris podcast. Al Ries and Jack Trout published the edition we have in 1993 - before the internet.
This book and the Laws contained inside have been at the heart of designing, implementing and ending some of our marketing efforts. Most impactful sections:
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AuthorThoughts and hopefully inspirations from the Warmfront. Archives
February 2020
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