Our latest podcast episode features the owner of Mercury Wheels.  We talk about what led to starting a business, shutting down an apparently successful sales channel, and why you add rosemary to a gin and tonic.

Listen now on Soundcloud!

We first heard about this book from Seth Godin on the Tim Ferris podcast.  Al Ries and Jack Trout published the edition we have in 1993 - before the internet.
This book and the Laws contained inside have been at the heart of designing, implementing and ending some of our marketing efforts.
Most impactful sections:

• The Law of the Category
  
• The Law of the Opposite
  
• The Law of Perspective 

​Check it out on the interwebs.