We saw a post on Facebook yesterday about an online outdoor retailer that was engaging in shady business practices, bait and switch, hidden terms and conditions, etc.
Rather than pile on and repost something negative, we thought I'd talk about how The Warmfront does business and how our philosophy came to be.
It's really simple. We understand our product is unique and little different. We rely on our friends and customers to tell us how to make it better. We also understand that buying something on the interwebs sight unseen is not ideal. You can't touch it or try it on. And what happens if I don't like it?
We looked at companies we've worked for, and companies both online and brick and mortar that earned our business. What was great? What sucked?
The ones that stood out - Eddie Bauer, REI, and small local businesses that treated us fair were our model.
Our policy is simple - if you don't like The Warmfront - no problem. No questions asked, we will take care of you.
Your calls and emails beam right here to Colorado. We read them all and respond. We rely on you being fans and telling your friends that ride, run, ski and board. If you're not a fan, at least you can tell your friends that The Warmfront wasn't for you, but at least we treated you like a friend.
Thoughts and hopefully inspirations from the Warmfront.