In this conversation with JK Sparks, we talk about the seismic shift in marketing that happened on June 24, 2009.
This is when consumers - private individuals - started marketing and making more noise and content than brands.
We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing professionals are some of the least trusted people, but at least the 2 of us are not bad guys.
The context marketing revolution
let's get real or let's not play
On Saturday, May 2, 2020, Quinn Brett and Joshua Stevens will be taking part in the Red Bull Wings For Life global event - but with a twist.
For 24 hours straight, starting at 9am MDT, Joshua will be running and Quinn will be handcycling around Lake Estes here in Colorado.
Dr. Kendra Ryan from Estes Park Yoga is serving as their team support captain. You can follow their progress and donate if you are so compelled here.
I would suggest reading this articles before for context and backstory.
Quinn was paralyzed in a climbing accident in 2017, and Joshua suffered spinal cord injuries from combat.
We talk about their mission for this event, their recovery from both injuries and substance abuse, depression, people that have stayed and left their new lives, just being sad today, and the very difficult task of looking forward and accepting.
I'm also amazed that had Joshua's car not broken down on 36, and my friend Viktor not stopped to help, this episode wouldn't have happened.
I sit down with longtime friend Rolf Kramer, Director of Business Development from Techtonic, Inc.. We talk about lessons learned during competitive mogul skiing, his Udemy course "The Art of Being Found", being a mentor, being a fat pig with a small mouth, and the lesson learned from his mom about how big can you make your funeral.
Listen Here:Rolf's course on Udemy - the lessons transformed my LinkedIn and professional profile:
#mentorship #philanthropy #socialgood
I sit down with longtime friend Piep Van Heuven, policy director for Bicycle Colorado. We talk about the mission of the organization, Denver Streets Partnership, the Green Wave in Denver, Idaho Stops, Vulnerable User Law, bike advocacy and how it's not anti-car, and the work to make streets safer for everyone - while balancing different interests. And of course, chocolate.
Longtime friend Deahna takes me through the story of her son Grant, being born needing open heart surgery, surviving that, and tragically dying from a feeding tube accident at 11 days old. We talk about his death, and becoming a patient safety advocate, taking a Griefcation, and how she forgave the nurse that killed him.
Deahna also walks me through using medical malpractice not for financial compensation, but to direct positive procedural change to save lives - and experiencing the results and impact of her work firsthand.
We are releasing this episode on April 8, Grant's birthday.
Click here to listen.
I can't write a summary of this episode and Mike's story.
Mike has ridden across the country on his bike twice. The first time after beating cancer. The second time, after a heart transplant, to meet his donor's family.
I won't do it justice. Mike's words, and the writing of A.C. Shilton is perfect.
Please, before you listen to this episode, read this article on Bicycling.com.
Click here to listen, and follow Mike on Instagram.
March 22, 2020.
Perspective, inspiration, on what you can control, and your decisions.
I wanted to share a story of extreme isolation, survival and inspiration from Earnest Shackleton.
In January 1915, his ship and 27 men were stuck in the ice near Antarctica. What they did to not only survive - and thrive is amazing.
I would suggest starting with this IMAX film, Shackleton's Antarctic Adventure.
Full video available on Vimeo here.
Please reach out with your ideas on these topics at podcast (at) thewarmfront.com.
Next up is Learned Optimism, by Martin Seligman.
I've talked about this many times, but control, or even the illusion of control over your situation has incredible mental and physical benefits.
The title for this episode comes from Warren Zevon.
You can't steer a parked car.
This phrase, shared to me by Owen Jones, started a great relationship. Owen and I cover his journey from an engineer in England to Janesville, Wisconsin to helping people answer the question "What do you want to retire as?" We talk about leaders giving permission and accepting consequences, employing your talents but being aware of your obligations, showing your value to a potential employer, and being eye level with your customer.
#careersuccess #wisdom #talentmanagement #philosophy
Click here to listen.
What would you do if your heart failed? Or when you checked into the hospital again, you were told you would never be going home?
My friend Jonathan Siegel faced that in 2017. After contracting a virus in his heart, he had a 3rd degree bundle block, and end stage heart failure.
In August 2017, he received a heart transplant.
We talk about mortality, seeing the sunrise, hot wings and gratitude.
HelloFresh: I pay for this service and I love it. They don't support this podcast, I'm just a fan. If you'd like a $40 discount on a week's worth of meals, click here.
I sit down with Benji McPhail, program director for 105.5 FM, The Colorado Sound.
You need to listen to this station, period. We go through his musical journey - starting in 5th grade, getting weeded out of journalism in college, to being a milkman in 2008, to curating an amazing music collection. How do you grow a station with zero marketing dollars? Get people in a good mood, dive deeper into the artists - give listeners what they want, and a bit of what they need.
I also get a longtime question answered: Why KBCO loved the steaming dumpster fire of a song called "Welcome to the Boomtown" by David and David. Trust me, if you've never heard this song, DON'T. You've been warned.
Please listen and add the statio, 105.5 FM to your friend's car stereo!
Click links below to start listening!