JK Sparks: head of performance marketing for Flatfile

In this conversation with JK Sparks, we talk about the seismic shift in marketing that happened on June 24, 2009.

This is when consumers - private individuals - started marketing and making more noise and content than brands.
We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing professionals are some of the least trusted people, but at least the 2 of us are not bad guys.

Listen here:
Spotify: https://bit.ly/SpotifyJKSparks
Apple: https://bit.ly/AppleJKSparks
Google: https://bit.ly/GoogleJKSparks

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The context marketing revolution

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let's get real or let's not play