Our latest podcast episode features the owner of Mercury Wheels. We talk about what led to starting a business, shutting down an apparently successful sales channel, and why you add rosemary to a gin and tonic.
Listen now on Soundcloud!
Our guest on the Burn The Boats podcast takes us to Australia, where we talk about turning his passion for travel and search for great outdoor gear into the Tyres and Soles website.
Listen here on Soundcloud!
We first heard about this book from Seth Godin on the Tim Ferris podcast. Al Ries and Jack Trout published the edition we have in 1993 - before the internet.
This book and the Laws contained inside have been at the heart of designing, implementing and ending some of our marketing efforts.
Most impactful sections:
We saw a post on Facebook yesterday about an online outdoor retailer that was engaging in shady business practices, bait and switch, hidden terms and conditions, etc.
Rather than pile on and repost something negative, we thought I'd talk about how The Warmfront does business and how our philosophy came to be.
It's really simple. We understand our product is unique and little different. We rely on our friends and customers to tell us how to make it better. We also understand that buying something on the interwebs sight unseen is not ideal. You can't touch it or try it on. And what happens if I don't like it?
We looked at companies we've worked for, and companies both online and brick and mortar that earned our business. What was great? What sucked?
The ones that stood out - Eddie Bauer, REI, and small local businesses that treated us fair were our model.
Our policy is simple - if you don't like The Warmfront - no problem. No questions asked, we will take care of you.
Your calls and emails beam right here to Colorado. We read them all and respond. We rely on you being fans and telling your friends that ride, run, ski and board. If you're not a fan, at least you can tell your friends that The Warmfront wasn't for you, but at least we treated you like a friend.
Thoughts and hopefully inspirations from the Warmfront.