"Doing well is the result of doing good. That's what capitalism is all about."

Ralph Waldo Emerson

Mission And Values

Make you more comfortable.

Whether on the bike, skiing, commuting, or simply going for a walk - we want the experience to be more comfortable. Riding a bike has helped us in so many ways, and we want to play a small part in helping you enjoy your activities.

Do the right thing.

Tell the truth.  Own your mistakes.  Be accountable.

Support those in need.

We donate a Warmfront to breast cancer survivors and funds to veteran's programs that help the returning wounded.     

Encourage other dreamers.

Our team had so much help to get here, and it's our honor to volunteer our time, experience and resources to help other entrepreneurs pursue their dream. 

Provide for our families and friends.

We strive to set examples for our kids, inspire them to believe in themselves and help with their future. The Warmfront is sewn here in Colorado with USA fabric.  We are proud that we've created jobs here.